Foodie News Friday: More Cracks at Kcals

“it is not what you eat, but rather, how much – the total number of calories consumed – that significantly contributes to obesity”. – Canadian Government in response to proposed beverage tax.

I should probably just change the name of this blog to Calories Do Not Count at this point. There is so much new chatter in the Kilo-Cal debate that it is hard to stay away.

Like this anecdotal case study.

1) 10 days or 50,000 Calories In:

Some Brit by the name of Sam Feltham has it in mind to challenge Coca-Cola new company slogan, A Calorie is a Calorie. He has been eating above 5,000 calories a day of fruits, veggies, lean meats, and nuts… so many nuts. At the same time he has kept his exercise restricted to minimal cardio.

HalfwayFront

Ten days in and Sam has lost an inch from his waist. This is NOT science, but it is a great jump off point for a study more rooted in the scientific method. I am eager to hear the results as of day 21, but not so eager to find out what 3,000 calories of whole nuts a day does to a young man’s bowel movements. God’s speed Sam, god’s speed.

2) Mom’s Take Arms Against the Golden Arches:

McDonald’s goes out of its way to get around parent’s (or Gatekeepers as is the industry term) choices by marketing its burgers and fries directly to kids.

momsnotlovinit-graphic-final-cropped

Well, Mothers are banding together to stop the corporation’s predatory marketing to kids, rallying around the cry of, “I’m not loving it.” Not the most original slogan, but I am lending my support. Spread the word, help parents raise healthy children, give kids their decision making autonomy back because….

3) Foodie Ads get Teens all Excited:

Airbrush Beyonce in clearly under weight, glad she did not choose diet

I am ok with this b/c airbrush Beyonce in clearly under weight

A new study by the Rudd Center for Obesity has found that food ads lead to more excited neural activity in teens than nonfood commercials. Not in obese teens though… interesting. Researchers think obese participants may have been trying to repress and limit their response.

Either way it is clear that food commercials are a strategic strike at the mind.

4) Sweet Kiss Off to Danish Sugar Tax:

Denmark will be phasing out its one year sugar-sweetened beverage tax this year due to, “inefficiency and negative economic impact.” I agree personally, I don’t think the consumer should be punished for a dependency that is largely industry created.

Size Limits Might be the Way to Go

Size Limits Might be the Way to Go

In the USA anyway, I think limiting child based advertising, phasing out corn subsidies, and taxing sweeteners used by drink producers is a better route. These cost would likely be passed on to consumers, but at least the beverage industry will have a harder time with the nanny state argument.

5) Whew… Now for something lighter from the Bay

bs

Heidi, the Aussie eater ever abroad, has a great post outlining her favorite spots to grab some local fair in San Francisco on her blog applesundermybed.com This eaters guide is quite comprehensive, a fine resource for local localivores and traveling tasters. I vouch for Namu Gaji and the Ferry Building personally

Eat well and be merry.

Advertisements

2 Comments on “Foodie News Friday: More Cracks at Kcals”

  1. Thanks for the link, Sean! & thanks for the great eats & advice in the bay area. Nice post. I must say, I’m a bit upset with Beyonce & her Pepsi gig. A part of me really loves her less.
    Heidi xo


Comment Maybe?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s